Pages Tagged With: web copy
Browsing the web copy tag page. Click an excerpt to view the full post.
How to write a ‘lead’ for your blog
(like newspapers do)
Get skim-readers to pay attention to your blog posts. How? Start using a ‘lead’, like newspapers do. This post will tell you why & show you how. What is a ‘lead’? A lead is the one-paragraph explanation at the top of an article. I’ve crafted one at the top of this blog post, in italics, [...]
Copywriting S.O.S – does your copy need rescuing?
Use these tips to rescue your web copy once it’s all gone wrong… This article will teach you a couple of methods to fix up what you’ve written: It’s getting late: you’re on your ninth cup of tea, you’ve read your entire Facebook wall AND you’ve already paced the room three times in the last [...]
How to write awesome copy using other peoples’ experiences
This article will help you write copy to sell something, even if you’ve NO IDEA why people would want to buy it in the first place! Read on for some tips: You’re probably aware that to sell something, your copy HAS to resonate with the reader. You MUST solve your readers’ problems and offer fantastic [...]
[eShop Series] Five questions to ask yourself – Pt.4 Uniqueness
Hello and welcome the penultimate article from my eShop series. You can view all the previous posts by clicking here. Do subscribe to ensure you’re able to read the final article as soon as I hit publish. So, let’s begin. Day 4 – ask yourself ‘Why should they choose my eShop?’ I’ve seen a million [...]
[eShop Series] Five questions to ask yourself – Pt.3 Benefits
This is the third instalment of my eShop series. If you’re in e-commerce you’ll benefit from these tips. Subscribe to ensure you don’t miss the final two parts. So let’s get started. Day 3 – ask yourself ‘do I list my product’s features AND benefits?’ Today we’re going to spruce up your product descriptions by [...]
[eShop Series] Five questions to ask yourself – Pt.2 Problem solving
This is part two/five of my eShop marketing guide, perfect for e-commerce newbies and online shop owners with no marketing experience. We’re looking at ways you can increase your shop’s conversion rate, which will mean more sales for you! Here’s yesterday’s post on ‘audience’ if you missed it. I will be posting the rest of [...]
[eShop Series] Five questions to ask yourself – Pt.1 Audience
If you own an eShop and have little online marketing experience, this guide should help you. I have written five questions you need to ask yourself, each with simple explanations to read and practical examples to follow. I will be posting each question over the next five days. Please subscribe to ensure you don’t miss [...]
I am Carly, I'm pretty darn Super (with a capital S) and I love SEO, the Internet, social media, Schnauzers, cups of tea and fairy lights. Pink is my favourite colour and I really REALLY dislike soggy toast.
