Hello, my name is Carly Wood.

Carly WoodAbout me:

I’m 28 and I live in Pudsey, Leeds, West Yorkshire.

In 2011, I completed my MA in Communications and Media at Sheffield Hallam University.  I finished with a Distinction.  I wrote my dissertation on the topic of virtual communities, focusing on Twitter specifically.  I focussed on one particular community,  looked at how it operates and discussed the appeal this community holds for its members.

In my spare time I love walking my two wonderful doggies (one Schnauzer, one mix-breed Terrier).

What I do:

I’m self employed.  I help a few handpicked small business with their search engine visibility and marketing.

I also write blog posts and articles for agencies on a freelance basis.  I write about a range of topics: anything from window glazing to food hygiene; from cruise holidays to interior design; health and supplements to fashion and jewellery!

Contact me:

Let’s have a chat!  Would you like me to write for your website?  Help with your social media?  Want some advice?  That’s cool,  simply get in contact by emailing me@nullsupercarly.co.uk

My writing:

My proudest achievement to date is having a guest blog post published on Virgin.com, and it being featured on the homepage of their website:


Featured on the homepage of Virgin.com

I’ve also written for the Metro, Groupon.co.uk, National.co.uk and several household names (under NDA so I cannot share, sadly!)

Blogging & affiliate marketing:

I run several well-trafficked style/fashion blogs that have had a mention in many notable publications including the Telegraph, the Independent, Fashionista.com, The Daily Mail, The Metro and many, many more.

These sites produce a healthy revenue from advertising and affiliate marketing. Largely, this is reinvested back into the sites, but it also reimburses me for the time I spend curating the content, adding new features and ‘socialising’ with my 47,000 likers on Facebook!  I do this in my spare time, I literally never get away from the internet!

Previous experience:

In my previous job (which I quit in 2010 to pursue my MA), I did SEO, copy writing, online marketing, a bit of usability and a lot of tea drinking. Generally, I used to tweak pages in the company’s portfolio of websites, watch them jump in the rankings and convert more sales…. It was lots of fun.  I did it for around 3 years and I must have been doing something right as they wanted to promote me to departmental manager, but I already had my heart set on returning to the student life!


This is a basic list of things I can do, off the top of my head…

  • Fairly proficient with WordPress and StudioPress Genesis.
  • Can do all manner of XHTML/HTML/CSS.
  • Fairly useful in Photoshop (as much as you need to be without being a full blown designer).
  • Very social, I love Twitter/Facebook/Pinterest etc.
  • Lateral thinker, good at finding workarounds for problems/issues.
  • And, it also helps me think up good PR angles for stories/blog posts.
  • I also love writing copy, blog posts and press releases.
  • Proven record in making webpages convert more after tweaking.
  • Good eye for usability and I enjoy writing reports on sites.


Things I love:

  • My Miniature Schnauzer, Archie.  He’s a 6-year-old fluffy, scruffy, smelly dog that snores loudly but gives good cuddles.
  • My Terrier-mix, Bertie.  He’s a 3-year old licky, bouncy, fun-loving dog that is like my little shadow, he won’t leave my side!
  • Apple things. I’m a tiny bit of an apple fan girl… don’t hate me for it!
  • Social media:  I’m a total Facebook , Pinterest Twitter addict.
  • CUPS OF TEA…. With those malted milk cow biscuits…nom nom nom….
  • The colour pink: I’m a true girl!  If it’s available in pink, I’ll buy it in PINK…
  • Fashion blogging: it’s become a true hobby over the last few years. Love drooling over pretty things!
  • Tweaking & building websites: it’s not a job for me, it’s something I love doing!
  • Stationary:  I go cuckoo over pens, notebooks, Filofaxes etc *drool*.